1.) Have a clear set of goals and values. Knowing what you want is essential of any business plan, but understand what you are willing to do to get there is an entirely different story. The area of business ethics seems to be quite an unspoken “guideline” to many companies, but the truth is it’s a component of doing business that’s extremely paramount.
Take my friend, for example, who runs an ice cream truck. All of her ice cream product comes from Wilcoxson’s Ice Cream, a locally owned and managed business. If she were to buy her product from Costco or Walmart, she could absolutely get it for a lower price (thereby increasing her profit ratio), but the quality just wouldn’t be the same. It’s worth it to her to serve only the best ice cream available, which has kept her customers coming back year after year.
Before you go into business, make sure you know where your values lie. That way, when a decision comes up that needs an immediate answer; you won’t have to waste valuable time deciding between the right option and the option that doesn’t mold with your business values.
2.) Communicate often and clearly. Any group of people, whether it’s a business, a family or just a close-knit group of friends cannot function properly without effective communication. That means make sure your clients and employees have a clear understanding of everything that is going on and everything that is required of them. Give customers frequent updates (when their product is set to arrive, how that architectural drawing they hired you to do is coming along), and give employees clear-cut instructions.
And don’t forget the most important part of effective communication: listening. It’s vital that you are listening to your customer’s wants and needs and your employee’s concerns and ideas. A successful business is an evolving business, and the best way to make sure you’re an evolving business is to have an open line of communication.
3.) Nip problems in the bud. It’s incredibly important to catch problems as they arise. Have there been some issues with your product arriving on time? Sit down and figure out if a different shipping schedule needs to be put into place. Is there an employee with a bad attitude? Bring them into your office and take care of it. Maybe they are going through a difficult time at home, or maybe there has just been a misunderstanding that needs to be straightened out. Either way, it’s important to make sure small problems don’t turn into larger, more significant (and more damaging) problems.
What tips do you have for running a successful business?