While you may think this seems like a topic that is only applicable to small business owners, think again. What about your daughter that’s in Girl Scouts? Or your son that will be selling coupon books around town in for his baseball team? What about that fundraiser at work you’re throwing? No matter what walk of life you’re involved in, knowing how to increase sales when you need to is quite a valuable skill.

1.) Have a goal. Simply saying, “I want to sell as many cupcakes today as I can!” may seem like a good idea, but you’re probably setting yourself up for smaller sales numbers. Instead, create a realistic goal that you would like to achieve, and then break that down into smaller goals. For example, maybe you’d like to sell 100 cupcakes by the end of the bake sale. That means, if you’re going to be there for 4 hours, that you need to sell cupcakes per hour. This smaller goal will let you know if you are on track to make your larger end objective or if you are falling off the pace.

2.) Create an incentive. Sure, just the small fact that you’re bringing in money by selling your product seems like a great incentive, but adding a different dimension, like making it a competition could really up your game. Going back to our bake sale example, maybe you have two tables set up. So create a competition between the two tables. Whichever tables sells fewer cupcakes has to take the other table out for lunch after the sale.

3.) Try to upsell. A classic example of an upsell is “supersizing.” They’ve already bought the product (maybe it’s an electronic device), so an upsell would be asking, “And do you want the two year warranty with that as well?” If you aren’t attempting to upsell, you’re missing out on quite a bit of business.

4.) Be good to your customers. Someone who sells a crappy product will only be in business for so long. The fact is, if customers feel like they’re being duped, they may give you a chance to prove otherwise, but it’s very rare that they would come back after being burned. So make sure to treat them right. Don’t push a product on someone that they clearly don’t need, and don’t push a product on someone that clearly can’t afford it. The end goal isn’t to sell as much as you can in one shot, the end goal is to make sure your business is in good standing with the customer so that they’ll think of you next time they need a similar service or product.

5.) Increase leads. You aren’t going to have much business if you don’t get out there and make a name for yourself! As a writer, it’s pretty unlikely that I am going to find work through people stumbling across a random article of mine. Instead, it’s much more productive to reach out to potential clients, inform them of my services and explain how I can help their business. If you run a carpet cleaning company, for example, don’t just put your number in the phone book, reach out to local property management companies and ask if they will recommend you for services when tenants move out. Every little bit helps.

How do you increase sales in different areas of your life?  

 


Comments

04/02/2012 21:07

I do some of these things with my Creative Memories business, but I never thought about incorporating them into the school fundraiser I'm running! With CM I definitely set goals, offer incentives to my team, and more- but I am going to work on incorporating this into other things as well. Thanks!

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