Starting a business is tough, and keeping a business going can be tougher still. Not only are you in charge of everything, but you are also responsible for everything, which can feel like quite a burden. Don’t worry though; it’s all going to be all right. All you have to do is make yourself into the best businessperson you can, preparing yourself for dealing with the trials and tribulations that come with being your own boss. Here are three Essentials:

1.) Have a clear set of goals and values. Knowing what you want is essential of any business plan, but understand what you are willing to do to get there is an entirely different story. The area of business ethics seems to be quite an unspoken “guideline” to many companies, but the truth is it’s a component of doing business that’s extremely paramount.

Take my friend, for example, who runs an ice cream truck. All of her ice cream product comes from Wilcoxson’s Ice Cream, a locally owned and managed business. If she were to buy her product from Costco or Walmart, she could absolutely get it for a lower price (thereby increasing her profit ratio), but the quality just wouldn’t be the same. It’s worth it to her to serve only the best ice cream available, which has kept her customers coming back year after year.

Before you go into business, make sure you know where your values lie. That way, when a decision comes up that needs an immediate answer; you won’t have to waste valuable time deciding between the right option and the option that doesn’t mold with your business values.

2.) Communicate often and clearly. Any group of people, whether it’s a business, a family or just a close-knit group of friends cannot function properly without effective communication. That means make sure your clients and employees have a clear understanding of everything that is going on and everything that is required of them. Give customers frequent updates (when their product is set to arrive, how that architectural drawing they hired you to do is coming along), and give employees clear-cut instructions.

And don’t forget the most important part of effective communication: listening. It’s vital that you are listening to your customer’s wants and needs and your employee’s concerns and ideas. A successful business is an evolving business, and the best way to make sure you’re an evolving business is to have an open line of communication.

3.) Nip problems in the bud. It’s incredibly important to catch problems as they arise. Have there been some issues with your product arriving on time? Sit down and figure out if a different shipping schedule needs to be put into place. Is there an employee with a bad attitude? Bring them into your office and take care of it. Maybe they are going through a difficult time at home, or maybe there has just been a misunderstanding that needs to be straightened out. Either way, it’s important to make sure small problems don’t turn into larger, more significant (and more damaging) problems. 

What tips do you have for running a successful business
 
 
While you may think this seems like a topic that is only applicable to small business owners, think again. What about your daughter that’s in Girl Scouts? Or your son that will be selling coupon books around town in for his baseball team? What about that fundraiser at work you’re throwing? No matter what walk of life you’re involved in, knowing how to increase sales when you need to is quite a valuable skill.

1.) Have a goal. Simply saying, “I want to sell as many cupcakes today as I can!” may seem like a good idea, but you’re probably setting yourself up for smaller sales numbers. Instead, create a realistic goal that you would like to achieve, and then break that down into smaller goals. For example, maybe you’d like to sell 100 cupcakes by the end of the bake sale. That means, if you’re going to be there for 4 hours, that you need to sell cupcakes per hour. This smaller goal will let you know if you are on track to make your larger end objective or if you are falling off the pace.

2.) Create an incentive. Sure, just the small fact that you’re bringing in money by selling your product seems like a great incentive, but adding a different dimension, like making it a competition could really up your game. Going back to our bake sale example, maybe you have two tables set up. So create a competition between the two tables. Whichever tables sells fewer cupcakes has to take the other table out for lunch after the sale.

3.) Try to upsell. A classic example of an upsell is “supersizing.” They’ve already bought the product (maybe it’s an electronic device), so an upsell would be asking, “And do you want the two year warranty with that as well?” If you aren’t attempting to upsell, you’re missing out on quite a bit of business.

4.) Be good to your customers. Someone who sells a crappy product will only be in business for so long. The fact is, if customers feel like they’re being duped, they may give you a chance to prove otherwise, but it’s very rare that they would come back after being burned. So make sure to treat them right. Don’t push a product on someone that they clearly don’t need, and don’t push a product on someone that clearly can’t afford it. The end goal isn’t to sell as much as you can in one shot, the end goal is to make sure your business is in good standing with the customer so that they’ll think of you next time they need a similar service or product.

5.) Increase leads. You aren’t going to have much business if you don’t get out there and make a name for yourself! As a writer, it’s pretty unlikely that I am going to find work through people stumbling across a random article of mine. Instead, it’s much more productive to reach out to potential clients, inform them of my services and explain how I can help their business. If you run a carpet cleaning company, for example, don’t just put your number in the phone book, reach out to local property management companies and ask if they will recommend you for services when tenants move out. Every little bit helps.

How do you increase sales in different areas of your life?