In today’s fast-paced business world, effective communication is everything. Without it, things can fall apart in a heartbeat. Combine that with the stress of today’s economy, where many employees are terrified of losing their jobs, and you’ve got yourself a recipe for disaster. So here are a few ways to ensure effective communication is taking place in your place of business.

1.) Listen. Yes, this means you are going to have to stop interrupting. By far the most important part of effective communication is listening to the other person. So many people are already forming ideas in their heads of what they want to say in return before the first person is done talking that they are missing out on important information. Give the speaker your undivided attention; it will be easier to make an informed decision when you have all the information anyway. 

2.) Have some perspective. This tip could also be called, “Know your audience.” Understand that it can be particularly difficult for an employee to communicate with their boss. Regardless of how warm or welcoming you attempt to be, you are still going to be at least slightly intimidating to your subordinates. Understanding where they are coming from will help you understand what they are trying to say, even if they are having a hard time getting it out.

3.) Be clear. One of the most important parts of effective communication is the communication part. Nothing is going to be resolved if you can’t actually articulate the information. Rambling for 20 minutes is only going to waste everyone’s time, so before you get started it might help to write down some bullet points, the main concept and a couple examples to help you illustrate your point (keep in mind you don’t need to use every example). Keep the information as short and simple as possible.

4.) Be open to ideas. Communication is a two-way street. If you ask for feedback and then become defensive with each critique, no one is going to want to voice their opinion. Likewise, if you need ideas for a project but laugh at the first idea to come your way, you’re going end up with very few ideas to look over. More so, understand that you don’t know everything. There are going to be ideas and concepts that you aren’t going to come up with. Someone else is going to have a brilliant idea once in a while, and don’t you want that person to be able to come to you when the genius strikes?

5.) Be genuine. No one wants to talk to a robot. Showing that you have a sense of humor and a warm heart will go a long way in making others feel comfortable around you. I’m not advocating an inappropriate amount of self-disclosure here, I’m just saying that it’s important for others to understand that yes, in fact, you are a fellow human being.

What are your tips for effective communication?

 
 
While you may think this seems like a topic that is only applicable to small business owners, think again. What about your daughter that’s in Girl Scouts? Or your son that will be selling coupon books around town in for his baseball team? What about that fundraiser at work you’re throwing? No matter what walk of life you’re involved in, knowing how to increase sales when you need to is quite a valuable skill.

1.) Have a goal. Simply saying, “I want to sell as many cupcakes today as I can!” may seem like a good idea, but you’re probably setting yourself up for smaller sales numbers. Instead, create a realistic goal that you would like to achieve, and then break that down into smaller goals. For example, maybe you’d like to sell 100 cupcakes by the end of the bake sale. That means, if you’re going to be there for 4 hours, that you need to sell cupcakes per hour. This smaller goal will let you know if you are on track to make your larger end objective or if you are falling off the pace.

2.) Create an incentive. Sure, just the small fact that you’re bringing in money by selling your product seems like a great incentive, but adding a different dimension, like making it a competition could really up your game. Going back to our bake sale example, maybe you have two tables set up. So create a competition between the two tables. Whichever tables sells fewer cupcakes has to take the other table out for lunch after the sale.

3.) Try to upsell. A classic example of an upsell is “supersizing.” They’ve already bought the product (maybe it’s an electronic device), so an upsell would be asking, “And do you want the two year warranty with that as well?” If you aren’t attempting to upsell, you’re missing out on quite a bit of business.

4.) Be good to your customers. Someone who sells a crappy product will only be in business for so long. The fact is, if customers feel like they’re being duped, they may give you a chance to prove otherwise, but it’s very rare that they would come back after being burned. So make sure to treat them right. Don’t push a product on someone that they clearly don’t need, and don’t push a product on someone that clearly can’t afford it. The end goal isn’t to sell as much as you can in one shot, the end goal is to make sure your business is in good standing with the customer so that they’ll think of you next time they need a similar service or product.

5.) Increase leads. You aren’t going to have much business if you don’t get out there and make a name for yourself! As a writer, it’s pretty unlikely that I am going to find work through people stumbling across a random article of mine. Instead, it’s much more productive to reach out to potential clients, inform them of my services and explain how I can help their business. If you run a carpet cleaning company, for example, don’t just put your number in the phone book, reach out to local property management companies and ask if they will recommend you for services when tenants move out. Every little bit helps.

How do you increase sales in different areas of your life?